Editors needed WordPress while the marketing team needed stronger performance and SEO control.
Delivered a headless WordPress CMS with a Next.js frontend and cleaner content architecture.
Stronger organic visibility after relaunch
The brief
Editors needed WordPress, but the marketing team needed stronger performance, SEO control and a cleaner publishing architecture.
What we changed
We delivered a headless WordPress CMS with a Next.js frontend and restructured the content model around search, editorial workflow and scale.
Delivery shape
- WordPress editorial backend
- Next.js frontend
- Structured content modeling
- Search-ready metadata and routing
Rollout notes
- Preserved the editor workflow the team already knew
- Improved public-site performance without abandoning WordPress
- Rebuilt the content architecture around clearer landing-page intent
Outcome
The relaunch produced stronger organic visibility and a setup that marketing and engineering could both work with.